Google Forms is free, familiar, and fine for a quick questionnaire. For a real client intake, though, it is bare: no firm branding, only section-level branching, answers dumped into a spreadsheet, and nothing to help a client through a long, unfamiliar form. That gap is exactly what Superforms fills.
The short version
Google Forms is free and simple, and for a short internal questionnaire that is enough. A client-facing legal intake needs more: branding, real logic, help with the terms, documents, and a handoff to your case system. That is the difference between a free form and Superforms.
Google Forms is silent text on a screen. Superforms speaks each question, which is what gets an older or first-time client through a long form.
A free form cannot help a client stuck on executor or adjustment of status. Superforms explains the terms on tap.
Google Forms looks like Google. Superforms carries your name, logo, and colors, so to your client it looks like you built it.
Collect the files the matter needs in the flow, and land the finished intake in Clio instead of a spreadsheet your team retypes.
| For law firm intake | Superforms | Google Forms |
|---|---|---|
| Built for long, client-facing intake | Yes | Basic forms |
| Reads every question aloud | Yes | No |
| Explains legal terms in plain language | Yes | No |
| Branded as your firm | Yes | No |
| Real conditional logic | Yes | Section jumps only |
| Document collection in the flow | Yes | File upload |
| Rebuilds your existing PDF for you | Yes, done for you | No |
| Feeds your case system | Native, Clio | Spreadsheet only |
An honest read based on what each product publicly documents. Google Forms is good at what it is built for; this page is about the specific job of long, complex client intake.
Flat pricing built for a small firm: Solo at $99 a month and Firm at $249 a month, with a custom plan above. Free to preview, you only pay once your form is live for clients, extra intakes are $2 each, and there is no per-seat minimum or long lock-in.
Google Forms is free with a Google account. The cost is not money; it is everything a real client intake needs that a free form does not do: branding, help with the terms, real logic, and a handoff to your case system.
For a free internal questionnaire, Google Forms is genuinely fine and hard to argue with. But the moment a form is client-facing, long, and represents your firm, its limits show: no branding, thin logic, no help for the client, and answers stranded in a spreadsheet. Superforms is built for that client-facing intake, and it hands the finished result to the system you already run.
Yes, for client-facing intake. Google Forms is free and fine for a simple questionnaire, but a legal intake needs branding, real logic, help with legal terms, document collection, and a case-system handoff, which is what Superforms is built for.
It works for something short and internal. For a long, client-facing legal intake it falls short: it cannot read questions aloud, explain terms, carry your branding, or feed a case system, and the answers land in a spreadsheet your team retypes.
Instead of a free tier, we build a personalized demo from your own intake for free so you can see the real experience. Billing starts only once it is live for clients.
Yes. Your name, logo, and colors are throughout, so to your client it looks like you built it, not like a Google form.
Into your case system. The finished intake lands in Clio as a contact, a matter, and a note, not a spreadsheet.
Send us the intake you use today and we will build a guided version for free. You only pay once it is live for your clients.